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Why Bitcoin is the Digital Asset to Buy


Bitcoin, the first cryptocurrency, has maintained its position as the leading digital asset since its inception in 2009. Created by the pseudonymous Satoshi Nakamoto, Bitcoin operates on a decentralized blockchain and employs a proof-of-work mechanism to secure transactions. Its prominence in the market, combined with several unique attributes, makes Bitcoin an attractive investment option.

Key Reasons to Invest in Bitcoin

Market Dominance and Stability

Bitcoin holds the largest market capitalization in the cryptocurrency market, approximately $1.3 trillion, accounting for about 53% of the entire market. This dominant position provides a level of stability and reliability that is often lacking in other cryptocurrencies.

Mainstream Acceptance

Bitcoin has gained widespread acceptance, evidenced by the introduction of multiple Bitcoin exchange-traded funds (ETFs) and its adoption by various institutional investors. This mainstream acceptance enhances its credibility and potential for future growth.

Limited Supply

Bitcoin's supply is capped at 21 million coins, creating a scarcity that can drive up value over time. This limited supply contrasts with traditional fiat currencies and many other crypto currencies which can be printed in unlimited quantities, leading to inflation.

Store of Value

Often referred to as "digital gold," Bitcoin is increasingly seen as a store of value. Its decentralized nature and finite supply make it an attractive hedge against inflation and economic instability.

Historical Performance

Bitcoin's price has seen remarkable growth over the years. For instance, its price rose from approximately $500 in May 2016 to around $67,097 by June 2024, marking an increase of 13,319%. This historical performance underscores its potential for high returns.

Internet of Value

The Internet of Information today is depicted with major applications like Facebook, Amazon, Google, Apple, and Netflix built on the TCP/IP protocol layer, where ownership of the protocol is not possible. In contrast, the Internet of Value is shown with Bitcoin acting as both a network and a currency, enabling ownership at the protocol layer and supporting various applications on top of it.

Institutional Interest

There's growing institutional interest in Bitcoin investments globally, with 58% of accredited investors incorporating digital assets into their portfolios

Regulatory Progress

Recent regulatory approvals, such as Bitcoin spot exchange-traded products (ETPs) in the U.S., are potentially opening access to a broader group of investors.

Best Platforms to Get Started

For those looking to invest in Bitcoin, several reputable platforms offer user-friendly interfaces and robust security features. Here are some of the best places to get started:


Strike is a payment platform that allows users to buy, sell, and hold Bitcoin. It is particularly known for its low fees and integration with the Lightning Network, which enables faster and cheaper Bitcoin transactions. Strike is ideal for users looking to easily buy Bitcoin, hold and make frequent transactions with minimal costs.

Any Investment Account (Brokerage, IRA, Roth IRA, 401K)

Allocate a percentage of your investment portfolio to Bitcoin your traditional investment accounts. Buy shares of any Bitcoin ETFs. We recommend Fidelity's FBTC and Bitwise's BITB.


Coinbase is one of the most popular cryptocurrency exchanges, known for its ease of use and strong security measures. It supports a wide range of cryptocurrencies, including Bitcoin, and offers features such as recurring buys and vault protection.


Gemini is a regulated cryptocurrency exchange founded by the Winklevoss twins. It emphasizes security and compliance, making it a trustworthy platform for buying and storing Bitcoin. Gemini also offers an intuitive mobile app for trading on the go.


Bitcoin's established market presence, limited supply, and growing acceptance make it a compelling investment option for both new and experienced investors. Platforms like Coinbase, Gemini, and Strike provide accessible and secure avenues to start investing in Bitcoin. As with any investment, it's crucial to conduct thorough research and consider your risk tolerance before diving into the cryptocurrency market.

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